The right time
In our brave new world, prospective customers signal to us when they would like more information about an offer. If they search the internet for signal words marked before us or leave cookies on our website, then they are ripe for targeted communication through tailored advertising. Avowed shoe fans are seeing more and more advertisements for shoes on the internet. This benefits consumers as well as providers, who minimize wastage. In the real world, interactive shop windows try to imitate this. When the customer walks past with their smartphone, a display board changes. Beacons - small Bluetooth transmitters - at the point of sale can point out offers when the potential customer is a few meters away. They must have an app installed for this. So in principle they agree to be courted.
Our CRM system tells us which customers contact us at which touchpoints. Do they respond better to mailings with conventional letters than to emails? Do they need to contact a sales representative or a personal call? The customer journey is also revealing: Where does the customer first get the idea that they have a need that we can help them fulfill? Do they perhaps use blogs or social indonesia telegram data media platforms to get information? In this case, we need inbound marketing. We create content - in modern German, content that makes us interesting for our target group. If you, dear reader, have found this blog, it is because Capterra does inbound marketing. And if you are here because you entered "campaign management software" into your search engine, then even the "search engine optimized" writing worked.
Campaign trees grow into the sky
With a marketing campaign, we want to turn a confusing group of people into a clear group of interested parties and a countable group of customers. A so-called campaign tree shows the way there. We send an advertising email to countless addresses. The recipient can react in three ways: