It's not hard to see why email is the top communication medium, preferred by more than three-quarters of B2B buyers.
Despite their busy schedules and varying priorities, emails allow buyers to manage their time effectively by responding as needed.
Emails are also easily accessible from any device and location, making it easy for buyers to stay connected and informed no matter where they are.
If you're not using email marketing to nurture your leads, you may be missing out.
In a recent report on B2B content marketing, results showed that 3 in 10 marketers agree that email newsletters are highly effective at generating leads.
These newsletters allow marketers to deliver valuable content, updates, and personalized messages shareholder database directly to prospects. This regular communication can help build trust, keep the brand top of mind, and move prospects through the sales funnel.
6. Approximately 75% of B2B Businesses Use Email Marketing Software for Their Content Marketing Strategies
Have you ever wondered how most B2B companies keep their marketing game so sharp? Here's a secret: 75% of them use email marketing software to enhance their email marketing efforts.
With the right software, you can quickly and efficiently create automated emails and track open, click-through, and conversion rates in real time. You may want to consider using one if you haven't already.
About 32% of B2B Buyers Place Their Orders Via Email
It's not just B2B businesses that appreciate the convenience of email. Their buyers do too.
According to a survey conducted by Statista, 32% of B2B buyers prefer to place their orders via email. Only 29% cited sales representatives as their preferred purchasing channel.