Show related products and wishlist items in abandoned cart emails
Maybe your potential customer found a product they liked, but it wasn't quite right. You've had that experience before, so you can probably relate to the consumer.
Adding related products and highlighting wishlist items can help your reader decide to commit. For example, maybe you have an improved version of a product that the customer added to their cart. Suggest that product as an alternative because of the extra features X, Y, and Z.
11. Use humor in abandoned cart emails when appropriate
Some brands build their reputations on humor and a light, bubbly approach to marketing. Others are more paytm database serious and prefer to leave humor out of the equation.
Only you can make this decision.
You often have to consider the customer. If there's a chance your potential customer might be offended or irritated by your barbed humor, resist the urge to be funny. However, if you think you'll get a laugh, go ahead and unleash your inner comedian.
Timing is important when it comes to an abandoned cart email. If too much time passes, your prospect has likely purchased the product from another seller or decided against the purchase altogether.
Ideally, you don't want more than 24 hours to pass between when your prospect abandons their shopping cart and when you send your email. You're looking to catch that person before they can go to a competitor or come up with more objections to buying.
You might also like:
17 Great Welcome Email Examples to Inspire Your Campaign
Opt-in Email Marketing: 13 Best Practices for Better Results
13. Use an automated email sequence to increase the chance of cart renewal
Email drip campaigns work well for e-commerce marketing. They are helpful in redirecting the reader to a main call to action, such as returning to a full shopping cart.
Plan a sequence of three to five emails, each sent the day before the last one. You don't want to get on your prospect's nerves, which could eliminate their chances of returning to your website. At the same time, you want to give this person every opportunity to convert.