Information, texts and elements should be presented in a simple and understandable way. The use of easily understandable language is particularly useful in the B2B sector. and easy to read. Simple texts are not only suitable for people with disabilities, but are also quicker and easier for all other users and non-native speakers to absorb.
robustness
The website should be designed to be robust egypt phone number list so that it can be used by as many people as possible. B2B companies should also pay attention to well-structured typography. Is the H1 the largest font? The H2 should be designed a little smaller than the H1 and the H3 smaller than the H2 and so on. Structuring the typography is particularly helpful for people with learning disabilities and attention disorders.
Good legibility of texts depends on a sufficient contrast between the foreground and background color. The texts should stand out well from the text background in order to be legible. This is particularly important for texts with small font sizes. High contrasts also help with mobile use. Content remains recognizable outdoors, for example, despite direct sunlight.
Furthermore, it is advantageous not to use colors as the sole carrier of information, so as not to put unnecessary pressure on people with color vision deficiencies, such as the common red-green color blindness. For example, if an error occurs in an input field, an icon should be included in addition to the red color to alert the user to the error.
In summary, for B2B companies, removing barriers online also means improving the usability of the website.