After creating a website, the most important step is knowing how to increase website traffic. In today's highly competitive online market, a strong online presence is essential to improve visibility, increase traffic, generate leads, and stay ahead of industry trends.
Yet, many marketers and business owners find it difficult to attract and convert website visitors. In fact, 61% of marketers consider driving traffic and generating leads as their biggest challenge.
The good news is that learning how to increase website traffic is easier than you think. With a solid marketing strategy, you can effectively increase your online visibility and maximize your return on investment.
In this article, we'll outline a step-by-step process that will show you how to increase traffic to your website and get quality leads.
Website traffic statistics and interesting facts
Here are the most important eye-opening statistics and interesting facts about website traffic that will help you guide your digital marketing efforts this year:
As of 2024, there are 5.44 billion internet users worldwide. This represents about 67.1% of the global population.
Approximately half of global website traffic comes from mobile phones. In the last quarter of 2023, these devices (excluding tablets) generated 58.67% of global website traffic.
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Google dominates web search, accounting for more than 91% of all search traffic . The platform receives 84.2 billion unique visitors per month.
WordPress is the most popular CMS , attracting over 409 million visitors and 20 billion page views each month (see image below)
Website traffic statistics
Image via WordPress
These are pretty big numbers. However, many other websites only get a few visits a day, despite the billions of rich people database people they can attract.
Benefits of increasing website traffic
When it comes to digital marketing, increasing website traffic is crucial. Let’s take a look at the top reasons why it’s important to increase traffic to your website:
Improved brand visibility
When your site regularly appears on search engine results pages or on social media, people begin to recognize your brand and understand what your brand offers. This increased exposure makes it easier for them to learn about your business.
Higher generation of potential customers
By strategically increasing your website traffic, you increase your chances of converting your website visitors into leads . With more leads, you increase your chances of converting those leads into paying customers.