Pop-ups can also be used to redirect people to specific websites or URLs. For example, let's say you're a news website and you want to send people to a popular article that you know your readers are particularly interested in. A visitor comes to your news website to read an article. When the reader leaves, you can show them a recommended article that you know is particularly popular. The user then clicks on that link to read another article.
This is massive for a news site, as these sites make more money by keeping people on their site longer to read more articles. However, all companies can benefit from sending visitors to specific pages – whether it’s special offers, certain products, announcements, or much more.
Pop-ups can also be used to gain social media followers for your social media accounts
We all know that social media marketing is becoming increasingly important. However, for social media to be effective, you need to constantly gain more followers. Pop-ups can be used to gain followers for your social channels.
Companies like Hello Bar actually allow you to add your social profiles directly to the pop-up so you can convert website visitors into social followers.
Notifications are the perfect reason to use a pop-up window
Without pop-ups, if you want to make announcements on your website, you’ll need a web developer to add fusion database content to your website. But with pop-ups, you can simply use a pop-up builder to regularly announce new products, sales, and other key events in your company.
Let's say you're an accounting firm. You create enough good content to keep people in your city coming to your website regularly. However, most people who come to your website simply browse and don't take any action.
However, you can use a pop-up to capture some of these people as leads looking for accounting services. You can do this by offering a whitepaper or guide that includes “10 Best Ways to Save Money on Business Taxes This Year.” Leads are everything for a service business, and pop-ups are a great way to turn visitors into leads.
Pop-ups are great for getting someone to call you
Push to call is a feature available in builders like Hello Bar. When people come to your website, they may want an answer right away. If you give them the option to call you to get an answer, you can increase your chances of converting a visitor into a customer.