Use a strong email segmentation strategy to help personalize email content

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Segmentation is one of the most important elements of a good email campaign.

In other words, we need:

Identify smaller segments of your subscriber list
Use personalization and customization france cell phone number list strategies to deliver highly relevant marketing communications to each segment.
Personalization generates six times higher conversion rates. Additionally, according to a MailChimp study, email list segmentation helps:

Increase email opens by 14.31%
Increase clicks by 100.95%
Reduced bounce rate by 4.65%
Registrations down 9.37%
Email marketing segmentation can be based on a variety of data. However, some of the key segmentation data categories include demographics, geography, and behavior. So, for smarter, more efficient email marketing spend, email list segmentation combined with content that is both personalized and tailored to different segments should be a high priority in your email strategy.