Walter Epp: Yes, I've been following what kind of content you're putting out. And today we're also talking about your lead magnet and how you managed to produce it. So you're a content entrepreneur now?
Michael Asshauer: On the one hand, I am a content entrepreneur. So the content marketing thing is really my thing, yes, I just like doing it. It drives me. It completely fulfills me. I just like producing content. I've always done it. When I was 13 or 14, I launched my first village newspaper and then sold it door-to-door in our little town and so on and so forth. And yes, today, because you asked about the mission, well, my mission is actually to give as many people as possible italy phone number list practical business know-how and a bit of entrepreneurial spirit every day and to infect them with it, because I simply believe that in the eighty years that I have here as a little Asshauer on this planet, I have a good chance of leaving something behind. And yes, I do that primarily through content, but of course I also have a variety of products at the end, such as consulting products or a performance recruiting platform, where we help companies find employees faster, easier and more cheaply. I help companies to set up a performance content system, which then serves to automate customer acquisition and so on and so forth. And I think the individual components of this performance content system are what we're going to be talking about here in a moment. #00:03:47-6#
Walter Epp: So being a content entrepreneur means that most of your content is free on the front end. And the actual sales are generated on the back end, through advice, additional products for people who might want support from you or something like that. And to get people to buy from you, let me guess, I think the majority of sales are made via email and leads?