Campaigns with negative repercussions or scandals

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Avoid ready-made texts and be extra careful with automatic messages; get out from behind the scenes: in difficult times, it is very important for company leaders to speak out openly, as this makes the dialogue closer and more transparent; stay on your consumer's side: this is the moment you need your customer most, so avoid harming them by charging abusive prices and reducing the quality of your products and service, for example.

In times of crisis it is essential to get closer to your audience, listen bolivia whatsapp data to people, admit mistakes and take appropriate action. Do whatever it takes to maintain a climate of partnership: clarify doubts, offer relevant content, ask for opinions and provide options for your consumer. Positioning yourself for recovery we need to project the business post-crisis — and the best way to orient ourselves in this direction is to try to understand how the consumer will behave in the future and align our actions according to this new profile.

Crises strongly influence people's perceptions, including internal crises., for example, are capable of calling into question the values ​​that your company defends, a situation that will require more consistent recovery work. It is in external crises, however, especially those with a national or global impact, that the most profound changes are expected.