The CTA seals the deal. The worst thing you can do is use a bland, boring CTA that everyone has seen before. “Submit” is probably the worst offender.
You want your user to feel satisfied after clicking that button. That’s why lead questions have proven to be so effective on lead capture pages.
For example, with Hello Bar, you can use introductory questions to guide a visitor to conversion.
For example, maybe we sell fitness equipment. We have a lead magnet, like how to get stronger in 30 days or less, but we truemoney database want to prepare our audience.
We could use an opening question like this:
Use a great call to action on your lead generation page 1
The answer will almost always be “Yes.” I’ve made it easy.
You can increase the likelihood that your user will click "Yes" by adding negative or even absurd wording to the "No" answer:
Use a great call to action on your lead generation page 2
Unless you're an Olympian, you'll probably click "Yes."
Top 5 Pro Tips to Optimize Your Upload Pages
Top 5 Pro Tips to Optimize Your Capture Page
We have a lot of information here, but there are a few more tips we can pass on. They are more detailed than the advice above, but they will help you improve your conversion rates and get more subscribers from your lead generation pages.
1. Shorten your lead capture page
A permalink is the URL you use for your lead generation pages. It might look like this:
Make sure your lead capture page is short 1
A shorter permalink is easier to remember. Plus, it's not overwhelming. You probably wouldn't remember a permalink that looks like this:
Make sure your lead capture page is short 2
It's too long and confusing. And don't even get me started on messy permalinks like this:
Make sure your lead capture page is short 3
Alphanumeric salad is not your friend.
2. Make your capture page short and sweet
You don't want to pack too much information into your lead capture pages. Anything that distracts from the offer and call to action is likely to lower your conversion rate.
Previously, we shared a screenshot from Neil Patel Digital that features the logos of the brands we've worked with. As a reminder, well share it again:
Make your capture page short and sweet
Notice that we've reduced the opacity of these logos. They're there, but they don't overwhelm the senses.
If we included them in color (especially since each logo uses different colors), they would distract from the CTA. That's the last thing you want.
3. Use bullet points
We can't emphasize enough that white space is your friend. White space (also called negative space) is the empty area around every element on a web page.
A large amount of white space gives the viewer room to breathe – visually speaking.
It's kind of like the difference between a big wall of text and a bunch of short paragraphs. The former is more imposing and intimidating because you know you're going to have to work hard to get through all that text.
There are shortcuts for creating white space even when you want to share a lot of information. Bulleted and numbered lists are my go-tos.