When you go to the supermarket, you don't just throw something in your cart because you want it—unless you're really hungry. You run through a list of questions in your head.
How much does it cost? When will you eat it? How much will it serve? Is it healthy?
Sometimes you go through those questions and their answers without realizing it.
As a marketer, you can use exit pop-ups to address objections up front. If you acknowledge potential objections, consumers won’t find them as scary.
Below are some of the most common objections to purchasing a product or service:
Limited funds: "Maybe I can't afford it right now."
Perceived value: "I'm not sure if I'm getting my money's worth."
You don't know your brand: "Who are you again?"
Lack of education about the product or service: “I’m not sure how this works.”
Concerns about the difficulty of using a product or service: “It will take too long to figure it out.”
Timing and Delay: "I can't wait six months to make a decision."
Competition: "I've been using this other company for years."
Fear of change: "Using something new will be uncomfortable."
Procrastination: "No, you really need it now."
Choose one objection to answer in the exit intent pop-up. Make it so compelling that the consumer no longer feels nervous about making a purchase.
For example, let's say people may be worried that they won't be able to figure out how to use your product. This is a common objection, especially when it comes to appliances, electronics, and toys.
Use a diagram or explainer video to alleviate these concerns in your pop-up. Make sure to include easy-to-understand job seekers database instructions with each product.
When creating exit intent pop-ups, it's better to push out one high-value product . Choose the most popular item in your online store , for example, or the best value from your wish list of services.
This targeted approach can help increase conversion rates by presenting your website visitors with a clear and compelling offer.
7. Offer a higher value or discount on additional sales
You can also use exit popups to upsell your audience. For example, you can offer a $100 discount on your most expensive product. That’s a huge savings.
You can also add value to your product. For example, let's say you're selling a pair of high-end athletic shoes. Offer to throw in a pair of absorbent athletic socks with every pair your customer buys.