The ideal blog post title is 60 characters long.

[kexej28769@nongnue]

When it comes to the art of the perfect blog post title, HubSpot did some research and looked at how our own titles performed. Here are the consistent rules we found:

Headlines between 8 and 12 words are most often shared on Twitter.
Headlines between 12 and 14 words are most liked on Facebook.
HubSpot also found that headlines ending with a belarus number data description – like the earlier example with “15 free infographic templates” in brackets at the end of the post – performed 38% better than headlines without that description.

If you’re having trouble shortening a title, run it through Moz’s Title Tag Preview tool to see how the title will appear on a search engine results page. Google typically displays the first 50-60 characters of a title tag. If you keep your titles under 60 characters, you can expect about 90 percent of your titles to display properly.

Title too long? That's okay! Make sure to create a title for your reader first. When you have a long headline, it's a good idea to put your primary keyword (aka head term) at the beginning of the title because it can get cut off towards the end on a search engine results page. In this example, the title is gone, but the focus keyword, "data visualization," is up front.