Actionable
Now that we have established that our goal is specific and measurable, let’s see if it is feasible. This means examining the feasibility of achieving the goals with current resources and technical knowledge.
Based on our example, our company's goal of increasing the site's share of voice by 10% in 6 months is not unreasonable, especially since the company's website is not seasonal.
We can aim for an increase in winning featured snippets, i.e. concise pieces of information that appear at the top of search results specific to a query.
result in summary bits, they are an easy way to get more visibility in the SERPs and more clicks.
ranktracker
So, since a little on-page tweaking can work, we'll use Rank Tracker china phone number data to find keywords with featured snippets that we're not ranking for and select 30 pages that can increase our chances of landing the snippet. We'll then edit their queries to make them more direct, in-depth, and worthy of the snippet.
Corresponding
In addition to being actionable, SEO goals should be relevant and challenging. They should impact your company’s SEO ranking , inspire your team, and of course, increase your visibility.
"Setting a relevant SEO goal is about setting a goal that, once accomplished, will have a positive effect on your business and your subsequent SEO. A good and relevant SEO campaign brings more money to the business and acts as a springboard for the next SEO campaign. Relevant SEO is composite SEO."
- Nikola Roza , Founder nikolaroza.com
So is our goal relevant?
Yes, because increasing our share of voice by 10% demonstrates the site's organic search visibility compared to the competition.
We can achieve this by following these tips;