Why are you the right person to start that specific business?

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1. Your personal abilities

Investors believe in ideas, but they invest in people. Even if you have an idea with great potential, you may not be able to make it work the first time. So, you need to convince investors that you have talent and you will find your way around any issues. You can include in your business plan and one pager examples of your previous experience in the field to demonstrate your expertise.

2. A talented team

You need to surround yourself with the best talent. Investors will risk their money switzerland phone number list for you and your team so you need to explain in your business plan why are they the best. You can include examples of their previous work and references of previous employers. A successful team should meet two more conditions: be complementary and be compatible. To be complementary means to cover all the areas of work needed without overlapping each other’s work. And to be compatible refers to getting on well with each other to be able to work in a pleasant working environment.

3. Previous learnings

Investors will be interested to know if you have started a business before, how did it go and what did you learn from it. Most entrepreneurs fail with their first idea, but failure is feedback, so you need to demonstrate that you did learn a few lessons. You can briefly explain your learnings and how you will apply them to your next entrepreneurial adventure.