Campaigns Carried Out
Connectivity of the Public Transport System 1: This video aims to present some of the different routes that they maintain, as well as how to plan their trips through the Google Maps platform; also to educate the customer on the proper use of transfers.
Connectivity of the Public Transport System 2: This video revealed some options for transferring, and also reminded users to validate their card.
Connectivity of the Public Transportation System (Central Routes): The objective of this 3rd video was to teach the user some little-known routes.
Connectivity of the Public Transport System (Complementary Routes): The purpose of this 4th video was to show the users of this transport the route of the complementary routes, and thus be able to travel to different points in the city.
We have developed different campaigns, but on this occasion we want to delve deeper into the first (1) video that we mentioned in the previous point.
In order to make these marketing videos, it was essential to follow a process to create these videos. This process consists of a series of steps, from the moment of planning, the design of the storyline, storyboard, through the recording of the audio, to its editing and animation.
Video Marketing Process
1. Planning: This first step is essential to carry out a successful video marketing korea telegram data In this phase, the goal is to define and conceptualize the ideas before continuing with the next step. The points that were taken into account in this planning were:
Objectives of each campaign.
Theme of each video.
Video length.
2. Storyline writing: Once the planning part has been defined, the storyline is developed. This consists of writing, in a minimum of words, the summary of the story that we want to make known. In our case, for these campaigns, it was written according to the objectives that the client informed us in the first planning phase. Creativity was very important for the development of content, graphics, etc.
Writing the voice-over.
Writing the graphic part.
It is then sent to the client for approval.