Charging speed or smartphone issues

[rochon.a1.119]

If it is on the decline, the hours of strategy analysis multiply every work week.


We cannot start working on a project and then tell the client that the SEO is not producing results because the website does not work on smartphones or because the loading speed is so slow that it does not convert for that reason.

This is something that needs to be analyzed and budgeted from the beginning as an addendum to the budget.

Penalties
As loved as they are hated, for better or worse.


If we are going to work on a penalized domain, we must know that the time it takes to resolve a penalty will not only depend on us, we will need Google to review that part of the algorithm again .

It makes sense to explain this to the client, since it may take much longer than normal to achieve results and also our time for actions and strategies will multiply in the project.

Competence
Being afraid of competition is not necessary.

Whatever you call it, we can take any non-branded keyword uk phone number list away from any competitor.

Still, we must be aware that we cannot do the impossible.

That is, you can compete against anyone, but if you are not Amazon, you cannot compete against eBay.

Studying the competition is essential, both current and future.

Configuration
The configuration is divided into two sections, everything that has nothing to do with the web, such as the configuration of Search Console or Analytics and other tools .

While the other side will depend as always on the CMS.

But if you want to do it right, you need to do more than just look at these points.

Pre-audit
Many SEO agencies seem to ignore this point.

But, the truth is that I see it as key if you want to make a good impression on a client.