Remember, the goal is to think like your users. What are they searching for? What words or phrases might they use?
By knowing and targeting these keywords, you can ensure that your financial tools appear when and where they are most needed.
On-Page SEO Best Practices
Once you've found the right keywords, it's time to make sure your financial tool page is set up to rank well in search results.
This is where on-page SEO comes in. It's all about making sure your page is appealing to both search engines and users.
Clear titles and descriptions : Your page title should clearly describe what the tool does. Also, add a short description that gives users a quick idea of what to expect. This can help your page stand out in search results.
Use Schema Markup/Structured Data : This is a piece of code azerbaijan phone number data that helps search engines understand what's on your page. In the case of tools and calculators, schema markup can highlight key features and make your page more discoverable.
Fast loading times : No one likes waiting for a slow page to load. Make sure your tool loads quickly, especially on mobile devices. This can improve user experience, which is a huge ranking factor for Google.
Mobile-Friendly Design – Following the same idea as loading times, many people search on their phones or tablets. Make sure your financial tool looks good and works well on all devices. A responsive design can adjust to different screen sizes and make your tool easy to use everywhere.
On-page SEO is about more than just getting users to your page. It's about giving them a great experience once they're there.
Content around the tool
Having a great financial tool or calculator is essential, but the content surrounding it also plays a crucial role.
This content helps users better understand the tool and provides added value that can keep them engaged and coming back for more.
If you have a mortgage calculator, for example, include content about how mortgages work, the different types of mortgages, and tips for getting the best rates. Not only does this help users, but it positions your page as a go-to resource.