Every time a product listing has a formally structured and compelling set of bullet points; it will always have the upper hand over other listings on the platform.
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With Amazon, you can add two types of keywords to your product listings. These are front-end and back-end keywords.
1. Front-end keywords
The keywords you add throughout your product listings, including product titles and descriptions, are known as front-end keywords. These keywords are visible to your potential customers.
2. Back-end keywords
Amazon enables you to add back-end keywords in the ‘Keywords’ tab of your product listings. You can find this feature in Amazon Seller Central. Though these keywords aren’t visible to buyers, Amazon still considers them when they rank your products in search results. Adding back-end keywords can help Amazon match products with a user’s search query based on germany phone number list relevance. This way you don’t have to fit all the relevant keywords into your product titles and descriptions.
Here are some points you should consider while filling out back-end keywords or search terms in Amazon Seller Central:
You can fill out five fields with back-end keywords, with each field or line having a character limit of 50. If you exceed this character limit, Amazon will not index your back-end keyword.
Make sure you don’t repeat any words.
You can ignore the commas.
You should also avoid quotation marks as they’ll take up character space.
Make sure you add synonyms, spelling variations, abbreviations, or terms commonly used in your niche.
4. Taking High-Quality Product Photos
High-quality product photos are valuable visual information that Amazon entrepreneurs can provide for their customers since people are naturally drawn to visual imagery more than other types of content. Despite this seemingly obvious fact, a vast majority of sellers on the platform still fail to realise just how vital product photography is in achieving favourable results.