One technique is to agree with the telegram thailand viral consumer's opinion and then justify the opposite position, which is beneficial to your company.
Simple example:
- This smartphone is too expensive.
- You are right, this is indeed not the cheapest model, because for this amount you get such and such advantages.
Then you list all the advantages of the product and the benefits to the potential buyer.
Another method for working with objections is various gifts and additional services: for example, you can provide a discount on certain products, subscriptions, etc. In addition to the obvious benefit for the buyer, the shortcomings that, in his opinion, are present in the product will be smoothed out.
The purpose of this stage is to dispel all doubts about the advisability of the purchase and the positive qualities of the product.
Stage 5. Up-sell and cross-sell
In most cases, B2C sales techniques, when followed in sequence and following the rules of negotiations, lead to success.
When a person agrees to a deal, before it is completed, you can offer to buy another product at a higher price. This is called up-selling. The idea is that if the price is acceptable to the person, then there is a chance that he will be interested in another product, even higher quality. In this approach, the seller should emphasize the advantages of the product and justify the difference in price.
Up-sell and cross-sell
In situations where the consumer refuses to buy a product, explaining that it is too expensive, try to cross-sell – offer to buy a similar product at a lower cost. Here, it is important for the seller to prove that its characteristics can satisfy the customer’s needs, and the fact that the product is cheaper does not mean that it lacks quality.
The up-sell technique helps the B2C sales manager increase the average purchase receipt, and cross-sell helps retain the consumer.