Open your wallet. Take out a 10-euro note. Now throw this note out the window. You don't want to do that? But that's exactly what many bloggers (and entrepreneurs) do with their newsletters - they throw money out the window.And maybe you are one of them. Not because you are using the wrong tool, but because you are writing your newsletter incorrectly.
The mistake that costs you your subscribers
We all know how hard it is to get new newsletter subscribers. It's like getting a guest into a restaurant at a vacation spot. There are restaurants lined up along the waterfront, and waiters are trying to get you to their table by any means possible. Finally, a waiter gets you to sit down, and the first dish he brings you is steaming horse manure - fresh from the field. No restaurant does that. And yet companies do it with their newsletters. After successfully getting someone into their newsletter with their content marketing , they serve steaming horse manure. Additional traffic won't help you there. Building a list is the first step. Not losing that list is the second step, which unfortunately many ignore. This is about the second step. It's about how to germany telegram screening write a newsletter that you and your readers like. You make a lot of money, and your readers have a lot of fun reading your newsletter. Both sides win. I'll now show you 3 steps that will help you write a creative newsletter that gets opened, read and clicked on. Let's get started.
Step 1: How to get your subscribers to open your newsletter
There is one topic in email marketing that nobody likes to talk about: open rates. The fact is that the open rate for most senders is miserable. The newsletter service Mailchimp regularly publishes statistics on its users. Here are a few examples of open rates:
Business and Finance = 21 percent
E-commerce = 17 percent
Sport = 25 percent
With more than 9,000 subscribers, my open rate is over 30 percent – which is well above my industry average (marketing) of 18 percent.
How do I increase my open rates?
The most important tool for the open rate is the subject line. Similar to the headline of an article, it determines 80 percent of the success. But how do you write a good subject line without doing 1 million A/B split tests beforehand?