The experiment showed that subjects whose cortisol and oxytocin levels increased donated more generously to help families with children suffering from cancer.
When we can empathize with a story, oxytocin increases.
We are happy, we share in our suffering, our need for closeness increases and we want to act, change something, do something good for someone. That is why oxytocin is the main goal of storytelling.
Something is actually happening here.
How to Instantly Release Oxycotin to czech republic telegram screening Get Your Reader to Take Action
You don't need a whole novel to release this neurotransmitter in your reader. Short scenes can be enough if they work: entrepreneurs who pay off their parents' debts, bankers who earn 200,000 euros a year but only need 70,000 and therefore donate the rest, a child who sells lemonade so that their parents don't have to work anymore and have more time.
You can see how this can be done without words in this scene from Wall-E .
Stop them and take them with you
What does this mean for you if you, as a blogger or sole proprietor, want to use storytelling for your marketing or articles? You want to awaken something in the reader with your texts and provoke an action.