“For the good of the public”.
This is the meaning of the Latin pro bono (publico) and implies voluntary and professional work without payment for the common good.
In the film “I am Sam,” the mentally disabled Sam convinces a star lawyer to represent him in the legal battle for custody of his daughter – pro bono.
Every now and then you can put on your lithuania telegram screening generous pants and help your reader without selling him anything.
This is how you show your reader that you see him as a human being instead of a money bag on two legs
Example:
In the article on copywriting, Walter asked readers to link to their sales page. Then he gave a few free tips on how to do so.
#23 How do you deal with this situation?
He stretches his arms up, closes his eyes and raises his head to the sky.
With exuberant joy he breathes in the scent of freedom and lets the thunderstorm rain wash him clean after previously crawling through a pipe full of shit.