Fact: If you’re looking to build links or reputation, low-value content will never satisfy you.
BERT Algorithm and Intent
In October 2019, Google announced that they were applying the BERT model to search. They said,
The BERT model can consider the full context of a word by looking at the words before and after it — which is particularly useful for understanding the intent behind a search query.
Search intent is the ultimate goal of someone using canada mobile database a search engine.
Before writing, think about what I want to achieve?
Maybe they need an answer to a question, find a project, or find a guide or tutorial to help them complete a task. You need to determine the reader's intent and provide all the information needed to match their intent.
If you don’t write with the reader’s intent in mind, your chances of success are low.
Before you start creating guest posts for anyone, you should check out the pages that rank for the same topic and take note of the intention behind them.
EAT and YMYL
Google published its complete search quality review guidelines in 2015 and outlined two key factors in how Google views pages and articles: