We do marketing for one reason only - to sell and to make money in our till.
But some entrepreneurs are so shy that they can't even manage to sell water in the desert.
As David Ogilvy said:
“99% of advertising doesn't sell much of anything.”
I am sure that you are reading this article and the corresponding marketing books so that you do not belong to the weak 99%.
In the book Cashvertising, Eric Whitman shows you over 100 buttons you can press to get customers to buy from you.
This book is not about broad japan telegram screening topics such as positioning or strategy. Instead, it is about very specific situations that every entrepreneur has at some point:
How do I write a headline that grabs attention but is still serious?
How do I convince the customer to buy NOW? Because "later" never means later!
Which words are particularly powerful in sales?
The chapters are all very short and get straight to the point. Similar to Content Terminator . All the "tricks" are based on psychology and are explained so simply and easily that you can immediately apply them to your marketing.
PS
In the German-speaking world, the book is still an insider tip because the first German edition was only published in November 2020. So grab it while the rest are still asleep.
By the time the others jump on board, you'll already be in the entrepreneur's El Dorado.