Heading 1: Get Rid of Money Worries for Good
This headline comes from a life insurance company.
Previously, life insurance policies always promoted fear of death: "Think about your family. Who will take care of them when you are dead?"
Since people do not like to be reminded of death, they always turned away and did not respond to the advertisement.
This headline, on the other hand, took a positive approach and focused on life – not death.
Heading 2: To Men Who israel telegram screening Want to Be Independent in the Next 10 Years
This was an advertisement for a business training for men.
The great trick of this headline: It makes a realistic promise that is at the same time very tempting.
5 years would be too short and unbelievable.
20 years would be too long and too unattractive.
10 years is perfect.
Independence is a deep desire for many men, which is why this headline also brought in a lot of $$$.