B: Absolutely. Well, let's say, who really/ I'll say now, not everyone has the inspiration or the time or the desire to write a book , but if you have a book in you, or if the topic is just so sexy that it would really make a great book, then for me a book is always one of the door openers, and above all one of the most important tools there is for building up expert status. And if you don't feel like it right now or don't have the time, and say: "No, how do I get a book?" Then of course you can get a ghostwriter these days who might do it for you and outsource it. But it's really something that I can only recommend to everyone. #00:02:26-8#
I: And that's why you wrote seven books yourself. Tell me, what kind of books have you written and what is the most successful of them? #00:02:34-5#
I would say my most successful book is Digital Expert Branding. It really had bestseller status right from the start. It was published by Haufe Verlag and was out and was an incredible success straight iceland telegram screening away. I launched it straight away and it was sold out (laughs) on Amazon and Co. So it caused a big stir right away. It's really about my method of becoming visible and tangible as an expert, and above all in the digital channels today, and that was my, really, I would say, my greatest success, because it has also become a long-seller. The important thing is that it is not just a bestseller, but that it is a long-seller. It is now in its second edition and closely followed by Status sold out, which is the second book on this topic, Expert Branding, Expert Positioning and Marketing, and it is a pocket guide.
I also wanted to do a smaller book like that and it is selling really, really well. And my very first book goes in a completely different direction and has to do with the topic of living and interior design, because I love creating and designing beautiful spaces, and when I was at Homes & Gardens, at this international magazine, I dealt a lot with these topics, and then practically set up a second company alongside my PR marketing business that dealt with these things. And that's why there was this book at the time, with the title: Feng Shui Jing: Feng Shui and the Healing Power of Stones.