The headline combined with the first paragraph is already so strong that if I were a golfer, I would have already pulled out my credit card...
According to Carlton, this text has been copied and stolen many times.
If you also want to steal – er, learn – from him, then read his blog here .
– The Bulletpoint Master
copywriter Parris Lampropoulos
If you sell info products (books, courses, coaching), here is a very powerful technique from Parris Lampropoulos – which he himself learned from Clayton Makepeace.
Here's how:
Step 1:
Go through the entire hungary telegram screening product (e.g. the book) and write a bullet point for each interesting point .
Here is my article on bullet points .
Step 2:
Consider how this point pays off for the customer.
So what does the customer get out of it?
This way you can write several pages of bullet points.
Step 3:
Keep only the most exciting bullet points and those with the highest pay-off.