The crisis-proof content marketing strategy that will last for years
Your content marketing strategy should not be made of straw
Build your content marketing out of stone, not straw.
The first two little pigs had a problem: as soon as the wolf blew, their house collapsed.
Only the third pig was clever – and built a house out of stone.
Takes longer, but it's worth it.
The same goes for your content:
Create timeless content.
This is the most important and valuable lesson in content marketing.
Why?
If you want your content to grow like a house, you can't just throw stones into the sea.
What is NOT timeless content?
Here are a few examples:
"Why did Mailchimp have server problems last week?"
"3 reasons why I'm going to conference XY this summer."
"3 tips to survive the honduras telegram screening Deutsche Bahn strike next week."
Whether it's videos, podcasts or articles, no one will be interested in this content in three weeks.
The work and the time?
Fizzled out.
The solution is timeless content.
Also called evergreen content.
This is how the above topics could be made timeless:
"The Ultimate Mailchimp Guide: Setting Up the E-Newsletter Tool Step by Step"
If you keep this guide up to date, people will still refer to it months and years later – and find you via Google (keyword: Mailchimp guide ).
"3 life hacks to make lucrative contacts at every conference."
This is how you free your content from the date of the conference.
And offer advice that is still relevant and useful even after years.
Any content that refers to a specific date also has an expiration date.
Hands off.