Vipshop recently released the "Vipshop Apparel Industry 2024 Autumn and Winter Trend White Paper", which provides brands with first-hand market references through in-depth insights and analysis of consumer trends and industry dynamics, helping brands improve the operational efficiency of trending products on the platform and provide users with more trendy products.
For SVIP members, Vipshop continues to enrich differentiated company email database poland price-quality goods, increase the number of exclusive discount events, and strengthen member rights awareness. In the second quarter of this year, the platform launched a number of online private sales events to bring exclusive good prices for domestic and foreign top brands to SVIP members. At the same time, the platform has added limited-time welfare coupon packages such as Starbucks , Heytea, and Himalaya for SVIP members. In addition, Vipshop has also launched a 1+1 rights joint card in cooperation with platforms such as Tencent, iQiyi, and CCTV Video to provide users with more attractive card opening options.
Actively practice energy conservation and carbon reduction
Continue to carry out public welfare projects such as rural revitalization
In the first half of this year, Vipshop continued to promote carbon reduction in its own operations and value chain around the committed goal of "achieving carbon neutrality in its own operations no later than 2030, and reducing scope 3 carbon emission intensity by 50% no later than 2030."
Among them, by deploying photovoltaic power generation in multiple logistics parks and Shanshan Outlets stores, Vipshop's total photovoltaic power generation exceeded 12,000 MWh in the second quarter, equivalent to reducing carbon emissions by more than 7,000 tons; it also encouraged suppliers to consolidate package shipments and reduce unnecessary packaging material consumption. In the second quarter, this measure saved more than 810,000 packages.