He is the father of modern advertising and an advertising genius.
In 1948 he founded his advertising agency – Ogilvy&Mather.
Actually nothing special.
But at that point, he had not yet written a single advertisement.
And just 3 years later, he was the most famous copywriter in the world and his agency was among the top 10 worldwide.
Incidentally, David Ogilvy el salvador telegram screening served as inspiration for the series "Mad Men".
It's tempting to write creative texts and show the rest of the world how clever you are.
And this is exactly the mistake that too many bloggers , copywriters and authors make.
They put creativity before clarity, but Ogilvy says exactly the opposite.
Advertising doesn't have to be creative - it has to sell.
First and foremost, your text must sell - it should also entertain, amuse and amuse, but only secondarily.
If one wanted to write down all of David Ogilvy's wisdom, one would have to write entire books and novels .