The email with the subject line “Jörg Löhr unveiled” came in fourth place.
Should you also use these names in your newsletters?
No.
Because both names are quite well known in my industry.
My target audience is interested in dominican republic telegram screening these people and that's why I included them in my subject lines.
You should include names that your target audience finds interesting.
If you write about fitness, use Arnold Schwarzenegger.
And also use names that are controversial: like Donald Trump or Elon Musk.
I just changed the headline in my blog post and added the name of a famous writer.
The number of clicks immediately doubled.