This is nice for consumer magazines or something like that or for German department stores.
You can then do a little report about great coffee from India or something like that.
But a roastery already knows about coffee.
They are very good at their business, so they know everything about coffee.
For this reason,
But how can I lure them?
The area they are not yet very good at is marketing and making money.
Where I then say, for example, industry reports on how you can increase your ROI , how you can get customers online and how you can be found better locally and have more authority in your city.
I would put together a canada telegram screening kind of report, including industry figures.
Of course I would do a lot of research.
Many freebies, lead magnet offers are very lazy, they don't make the effort.
They cobble it together quickly and hope it works.
Here at these roasteries, yes, that doesn't work.
They already have an idea.
You can't fool them.
That's what I always say anyway:
Never try to rip off your readers.
The reader is always smarter than you think.
Therefore, always be honest , transparent and put in a lot of effort.
Then I would put the whole thing together.