Topic Cards in Topic Research " Subtopic volume " (also known as "search volume") is the average number of times a keyword or phrase is searched for on Google in a month. The higher the volume, new zealand email list the greater the interest in the topic. All of this information is based on Google searches and can be useful if you create blog posts. However, it goes beyond blog posts: Search volume shows interest in a topic. A user searching for something on Google is likely to also want to learn about it through other formats, such as social media posts, ebooks, or podcasts. If you are clear about the topics that interest your customers, it will be easier to choose the type of content you are going to create. You can create a blog post, a video for Instagram Reels, or a downloadable ebook.
It depends on your content strategy. You can even create different types of content on the same topic. Let's say you discover that users are searching for "kitchen decorating trends" for the upcoming year. First, you can rely on your expertise in the field to draw up a list of trends. You can then create multiple Instagram posts from this list (one per trend), a TikTok video, and a blog post. How to create content on the same topic You can “recycle” the same information into different formats. This process is called “content repurposing.” You can also check the words and phrases (keywords) that users are searching for on Google. Semrush offers you many ways to find keyword ideas. For example, Semrush's Organic Research tool allows you to see the keywords your competitors are ranking for on Google.