Are Constrained To Produce Designs

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He Is Most Famous For Saying, “don’t Ship The Org Chart.” It’s Great Advice.make Sure What You’re Offering – Whether It’s Software Like Windows, A Device Like A Phone, Or Something Less Tangible Like Content And Customer Experiences – Is Built To Satisfy The Customer Needs And Desires Instead Of Reflecting Your Internal Organizational Structure, Your Silos, Your Turf Battles, Your Budget Constraints. It Just Makes Sense.but As It Turns Out, When Steven Said, “don’t Ship The Org Chart,” He Didn’t Mean You Shouldn’t Ship The Org Chart.

In Fact, He Meant The Opposite. It Is Not A Warning About thailand whatsapp number Something To Avoid. It Is A Statement Of Fact About Something That Is, Well, Unavoidable.it Is Inevitable. It Is Inescapable. It Is Preordained. It’s Like A Natural Law. And In Fact, Steven Was Deliberately Invoking What’s Called Conway’s Law. Melvin Conway Was A Computer Scientist And Developer. In , He Noted That “organizations That Design Systems …Which Are Copies Of The Communication Structures Of These Organizations.



”in Other Words, Operational Design Is Product Design. Marketers’ Products Are Content And Communication. And Steven And Melvin Teach: Since We Are Inevitably Going To Communicate In The Way We Are Organized, You Better Organize And Operate In The Way You Want To Communicate To Customers.our Experience With This Organizational Constraint Is Summed Up In What I Might Humbly Call Robert’s Communication Razor:“how Well A Business Communicates Is In Direct Correlation With How Much Importance It Puts On The Strategy Of Content.