But what about the rest? 20% of the search engine market is also very large.
Bing and Yahoo together hold 15% of the desktop search engine market. This means that one in five searchers will use Yahoo or Bing instead of Google.
For years, Yahoo Search has been powered by Bing, which means that at least 51% of Yahoo searches rely on Bing’s indexing and ranking algorithms. If you run some test searches yourself, you’ll see that search results in Yahoo and Bing are very similar, which means that optimizing for Bing SEO also works for Yahoo SEO.
Still, you may sometimes see slight differences between the two morocco mobile database SERPs. This can happen for a number of reasons; first, Yahoo still integrates some of its own services like Gemini Ad or Yahoo's native advertising platform into the organic results. Second, just like Google, both Yahoo and Bing search engines run a lot of real-time tests on search users . Finally, the data Yahoo gets from Bing may not be as fresh as real-time Bing results. What may be happening here is this: when Yahoo receives a query, it returns the most recent response to that query; at some later point, Yahoo queries Bing to make sure those results are up to date. If they're not, Yahoo updates its data accordingly, so the next time someone runs the same search, the latest version of the results will be returned. That is until Bing updates its SERP again, causing the two engines to get out of sync.
But let me digress. That leaves us with one search engine - Bing - handling about 15% of all desktop searches in the US. Not bad, eh? But bear with me - there's more to come.
You may face lower competition
A good reason to add Bing to your SEO strategy and make a conscious effort not to ignore Bing is that few of your competitors are competing for rankings on Bing.