Retention rate is sometimes confused with churn rate. However, the two metrics are clearly different.
Retention rate is the rate at which customers return to do business with your company. This is different from churn rate, as churn rate refers to the number of customers you lose over a period of time. Companies with high churn rates have low retention rates by default.
2. Revenue Churn Rate
Measure : Fee-based revenue from existing customers churned.
Your revenue churn rate is the percentage of revenue you lose indonesia mobile database from existing customers in a given period. For example, revenue churn can come from order cancellations, plan downgrades, or the end of a business relationship. Especially for SaaS Software as a Service companies, revenue churn rate is a key indicator of customer satisfaction.
While overall revenue churn provides a bird’s eye view of customer health, it must be tracked on an individual basis. Your customer success team’s primary goal is to proactively ensure that customers don’t experience issues while using your product or service, let alone get close to the point where they downgrade their subscription.
If revenue churn does occur, your customers may be on the verge of leaving—and your operations or service teams must act quickly to prevent this from happening.
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