As a result of your law firm SEO strategy, your website will have multiple top-ranking pages. Each page will continue to build on your strategy and lead generation. Even without day-to-day oversight, your website will see more traffic.
Depending on the level of competition you face and your company’s existing website and content, it can take anywhere from four months to a year to start seeing the impact of SEO on your business. The more competition you face, the more difficult it will be to rank for high-value keywords.
Start by doing a simple search for your law firm website on a search engine. Are you happy with your website as it is now? You most likely want to perform better on the search engine results pages, which is why you are investing in this process.
How do we know that our efforts are working while we wait for potential clients? No one wants to wait for months to see any changes. That’s where continuously monitoring these metrics can help you. They show you the SEO success you’re having, and usually that means watching your website grow and increase traffic. These are the most important metrics in attorney SEO.
1. Keyword ranking improvement
Keyword research is one of the most important investments you can make in ranking factors. But how well do you know about the keywords you rank for now? Which keywords are you targeting? Keep track of the keywords you already rank for.
Then, monitor changes in their ranking positions. Find out if you’re increasing or decreasing keywords. This can help you assess which content is performing as expected.
You may notice that one of your pages is losing momentum for usa phone list a keyword, or that your keyword is dropping in the rankings. This can give you an idea of what the next step is, which is usually a refresh of the content to try to regain or even surpass your previous ranking. There are several tools you can use to track keyword rankings:
Free Tools
Google Search Console : This tool is the easiest to use for people who are just starting to track keywords (and it’s free). You can pair it with Google Analytics to track your site’s keyword rankings to get a more complete analysis of the keywords that drive traffic to your site. It also does a great job of showing you where those clicks are coming from.
Baidu Webmaster Tools: For Bbaidu.com, you can see which keywords customers searched for or clicked on the website on a daily, weekly, monthly or custom basis, and you can also see the rankings of these keywords.
Bing Webmaster tools: Webmaster tools for Bing.com search. Like Baidu Webmaster Tools, it can check keyword ranking detection from Bing search on a periodic basis.
Fee-based tools
The following paid tools are mainly for Google search
Ahrefs : This easy-to-use tool (after an initial learning curve) allows you to track keyword rankings. You can see all the keyword movements. It shows you what new keywords are on the map and helps you identify all the organic keywords that your law firm website consistently ranks for. Ahrefs also has a free version, but it is limited in functionality and can be used as a trial. Suitable for keyword tracking in Taiwan.
Ubersuggest : Another keyword tracking tool that costs less to use than Ahrefs is Ubersuggest. It shows monthly search volume and gives good insight into where you stand in the search engine rankings.
SEM rush : One of the most popular tools, it tracks your keywords while also telling you which keywords you want to target based on factors like monthly search volume and keyword difficulty.