What use cases can be solved by leveraging Merchandising rules for recommendations?
You might be thinking, ‘What can these merchandising rules really do for me?’. Well, they’re super flexible and let you set up tons of different scenarios. Below, we’ve outlined a couple of common ones to give you an idea.
When launching a new collection, selling quickly is key to prevent discounts later. The success of such releases depends largely on the visibility it receives. Beyond marketing efforts, align your site merchandising to boost the visibility of these new products in the customer journey. Setting up a merchandising rule to boost products from this collection in your recommendation slots helps achieve that goal in just a few clicks.
Pro tip: To fine-tune the success of colombia telegram screening your collection launch, you can add another rule in the mix to ensure you’re promoting products with stock available for most of its SKUs.
Deliver a cohesive user experience that drives revenue during promotions
During promotional periods, aligning your website’s merchandising with cross-channel communications is crucial. With just a few clicks, you can schedule a merchandising rule to boost discounted or promotion-tagged items in your recommendation slots, category pages, and search results. This consistency ensures a cohesive user experience across all touchpoints, facilitating on-site retention and ultimately driving conversions.
Pro tip: Use performance metrics to spotlight high-margin discounted products and optimize your promotion campaign for maximum profit.