Speaking of customer complaints, negative sentiment can be a veritable “canary in the coal mine” for your brand. A good start: tracking changes in sentiment over time. If you notice dips in sentiment or an increase in negative sentiment, look into it. Did something change with your manufacturing process?
Are sales for an item lower than expected? It’s possible your customers found a flaw that needs to be addressed. Take a look at the top descriptors associated with negative sentiment to hone in on the issue.
By the same token, you can also chile telegram screening use this report to see if sentiment improves after you’ve implemented a product improvement.
6. Launch new products with success
There’s always a bit of guesswork involved when it comes to marketing a new product. Sure, it’s educated guesswork, likely based on user research or what you know works for similar products. But still, you don’t know 100% how a new product will resonate with consumers.
Sampling campaigns are a commonly used tactic to boost review volumes and gain consumer buy-in to new products. Measuring the sentiment of these reviews enables you to adjust your go-to-market strategy to make the subsequent launch more successful, answering questions like:
What are our customers’ favorite features about this product?
What words and phrases should we use when talking about this product?
Are there any issues we should fix before launching the product nationwide?