10 iconic brand promise examples and how to create your own

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In today’s crowded marketplace, standing out from the competition can be a real challenge. But the most successful brands have one thing in common: a clear and compelling brand promise. Where do you start? This guide highlights some of today’s most iconic brand promise examples.

In this article, we'll look at 10 examples of iconic brand promises from some of the world's most recognizable brands and give you expert advice on how you can create your own memorable and effective brand promise. Whether you're launching a new business or want to refresh your current brand, understanding the power of a strong brand promise is crucial to your success.

I’ve included a simple guide and best practices for using archetypes in your brand to help you get started. Rest assured, you’ll be able to confidently create your brand promise after reading this guide. Before we begin russian phone numbers the discussion, let’s find out what a brand promise is.





What is a brand promise?
A brand promise is about building trust and integrity. It means that you (as a business or marketing leader) need to make clear up front the experience, value, and quality you will provide to your potential customers every time they interact with your company.

Unique, realistic and credible are 3 important factors for a memorable brand promise. Keep it short and simple. Remember that you only have a few seconds to capture your target audience's attention. Make sure they instantly understand your brand promise and how it will benefit them.

Learn from successful brands if you're running out of ideas. Read on to discover how brands win customer loyalty with famous brand promises.

9+ Examples of Brand Promises That Inspire
Millions of successful companies dominate our world today, and they all have a meaningful brand promise to stand out from the competition. Here are 9+ best brand promise examples from top-grossing companies that exceed customer expectations. Let these examples inspire you when writing your own.

1. Amazon
Amazon is undeniably one of the most successful online stores in the world. The company builds its brand identity based on customer needs and satisfaction. They make this clear in their brand promise: to build a place where people can find and buy everything they need with reasonable prices, better selection, and convenient services .