BFCM is a critical period for subscription brands, as balancing acquisition and retention can be tricky.
From our work both at Lunar Solar Group managing hundreds of ecommerce brands, to our experience here at Stay Ai, our team pulled together our top tips & tricks for your BFCM strategy.
Let’s dig in to how you can best acquire, retain, and delight your subscribers during the most wonderful time of the year.
Getting Started: Review 2022 Data for BFCM 2023
? Pro Tip: before you start implementing indiatelegram screening your 2023 strategy, take a look at last year’s available BFCM data. Here’s why:
– If your juicy intro offer led to high acquisition, but same-day or first-month cancellations skyrocketed, maybe the juice wasn’t worth the squeeze.
– If you saw particularly high churn among existing subscribers, that’s a sign that this year, you should invest more into subscriber retention.
BFCM 2023: Reduce Subscriber Churn
Churn risk is high during BFCM, with subscribers starting their holiday shopping and looking for deals. Let’s look at 3 ways to save your subscribers from BFCM churn.
Call Out Subscriber-Exclusive Discounts
Don’t let your current subscribers get salty about missing the deals you’re giving first-timers. Offer subscribers a similar (or higher!) discount on their next order or on add-on products as an extra incentive to stay.