Optimizing for Lead Capture
With this in mind, your lead capture must be in tip-top shape. With all that new traffic you drive, what’s worse than not capturing them for retargeting or marketing segmentation? Stats have proven that offering gamification or cash incentives in your email + SMS capture increases your lead capture by 211%. Why? Consumers are bored with the typical 10% discount for sign-up. They love engaging with new and different experiences. They also highly value their inbox and aren’t as willing to give it to you without a significant return. With Toki, you can set up cash rewards for email + SMS OR quizzes/surveys with lead capture to maximize the experience for your website visitors.
Adobe reported that discounts hungary telegram screening hit record highs in 2022, peaking at an average of 25% off the listed price on Cyber Monday. Some categories saw even steeper discounts- such as 34% off toys, 20% off computers, and 18% off apparel. While there have been mixed feelings within the industry around discounting during this season, it’s worth noting that Black Friday shoppers wait for BFCM and expect significant discounts, so offering a simple 5% or 10% off will rub them the wrong way. At the same time, these are customers that you will be able to retarget throughout the following year, so capturing them now, even at a lower value, could still be worthwhile in the long term. Don’t miss out on the opportunity just because you were being stingy.
Tap into your Past Customers
While the Black Friday Cyber Monday weekend will bring an exciting influx of new customers to your store, the paid advertising game during this time will be costly. Your best chance at success is taking advantage of your newsletter subscribers and past customers. The best way to capitalize on these shoppers is by segmenting and providing exclusive offerings to these shoppers. The tried and true playbook is to segment your customers based on their LTV into three to five separate tiers. Use the loyalty platform of your choice to attach rewards to these tiers and staggered access to the BFCM deals. For example.