Align Your Sales and Marketing Teams on Your Goals for Outsourcing

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Because having the wrong expectations, or just throwing money at some kind of sales-as-a-service company and crossing your fingers will not deliver the results you seek.

1. Make Sure You Set the Right Expectations
Back at ElasticSales, there was one type of customer that scared the living hell out of us. What type? The type that wanted us to fix their business with the magic of sales.

They were over-the-moon pumped about their product, but sales were slow or non-existent. They were looking for “others” to “do the business stuff,” because obviously their product was sales-worthy, right? They just didn’t have the right sales/marketing/biz dev guy yet.

But here’s the truth: If you can't sell your own product, no one else will be able to sell it for you.

Outsourced sales teams can build on and optimize a finland telegram data functioning sales process, not a defunct (or non-existent) one, with a product nobody will buy. Even if you suck at sales, your pitch is flawed, and your hustle is lame—if your product is solid, somebody will buy it.

Outsourcing to professionals isn’t the fix-everything duct tape solution you may be hoping for. You’ll need to do some groundwork first, if you want to set your sales growth up for success.

2. Sales and marketing. Bread and butter. Better together—when aligned.

Strong alignment between these teams before outsourcing will carry through to outsourcing. That means you both already understand your ICP, what makes a high-quality lead, messaging and KPI standards—in short, how to cohesively attract, nurture, and convert your customers.