Facebook inventor Mark Zuckerberg, Amazon founder Jeff Bezos, Larry Page and Sergey Brin from Alphabet (pronounced Google): Anyone who hears the term "digital leadership" for the first time immediately thinks of the successful founders from Silicon Valley. With inventiveness, the courage to take risks and customer-centric thinking, they have built some of the largest companies in the world - and they represent a new leadership style.
Digital leadership, also in medium-sized companies?
“Digital leadership” is currently one of the most discussed kenya whatsapp data buzzwords in business circles. But what does it actually mean to be a digital leader? What tasks does a digital leader have to perform? What qualities does he or she need to have? Our white paper “ Digital Leadership – Leading in the Digital Age ” attempts to provide initial answers to these questions.
One thing is clear: you don't become a digital leader by copying the leadership style of Mark Zuckerberg or Jeff Bezos. As admirable as these visionaries are, not every company can be turned around overnight, nor is it really necessary. For example, there are 1,700 "hidden champions" in Germany, mostly medium-sized companies that are world market leaders in their niche. For them, it's not about reinventing themselves, but about taking advantage of the opportunities offered by digitalization: building up new business areas, opening up additional sales channels, optimizing processes.
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Disruptive business models in times of constant change
However, digitalization is also causing unrest in many industries. Disruptive business models are destroying existing markets, value chains are being reorganized, and innovation cycles are accelerating. To describe this market situation, we speak of VUCA. This is an acronym that stands for "Volatility, Uncertainty, Complexity and Ambiguity". It is therefore an economy in constant change that is uncertain, complex and difficult to understand.