focus to all our messages

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In principle, smart content is applied in all campaigns, but especially in a campaign like Black Friday, what we should do is impact with content that is very focused on conversion or, in any case, carry out two actions in parallel:

A few days before Black Friday with content that qualifies the person to make a purchase.
The other, already on Black Friday, with content direct to conversion .
The combination of inbound marketing + Black Friday + email marketing, is it the winning podium?
Yes, Black Friday and email marketing go hand in hand because people are waiting for this content.


In addition, I would add social networks, we must add them bolivia mobile database to the equation and give this inbound(personalized and adapted to the moment of purchase).

Without a doubt, this will be the winning formula without forgetting that we must be able to analyze the results very quickly and adapt them.

We have very few days to react very quickly, so it is advisable to have alternatives prepared in case our initial proposal does not work and to be able to adapt it in real time.

How to adapt the blog CTAs for this campaign in an inbound way?
Basically, it's about personalizing it with a Black Friday message, which has that accelerator of "discover this type of product on Black Friday.