Just because they’re B2B doesn’t mean they use—or like—LinkedIn. Certain industries, like tech and SaaS, are more active on the platform. Professionals in healthcare, construction, and retail are also well-represented.
If your target audience is niche, consider surveying existing customers or conducting further research to determine whether LinkedIn outreach is viable for your sales team. (Maybe cold email outreach is your go-to for good reason.)
Don’t follow the pack just because “everyone is doing it.” It needs to work for you.
But if you have the time and your B2B audience frequents LinkedIn? Use LinkedIn. The prospecting possibilities and outreach potential are tremendous—and, as you’ll soon see, not as complicated as you think.
The 4 Main Types of LinkedIn Outreach (+ Templates for Each One)
LinkedIn outreach messages come in four shapes and sizes. What you can send and to whom is determined by the degree of LinkedIn connection you have with each potential lead.
Let’s take a closer look at LinkedIn message types and how to finland telegram data send response-worthy outreach.
Direct Messages
Ready to slide into some DMs? Direct messages on LinkedIn can be sent to your 1st degree connections. This is classic LinkedIn outreach. You have already connected—and now it’s time to chat.
Opening a conversation: Explore a topic or opportunity; don’t slam them with a sale. You need to build rapport first. Dangle the carrot, spark curiosity, and get responses.