Where to see the results of post promotion on Facebook*

[subornaakter24]

There are two ways to evaluate the effectiveness of raising a publication.

On the business page in the Facebook feed*
Once the post promotion period is over, find it on your business page and click "Show Results." This button is located at the bottom right.

Facebook* will show you reach, engagement, and the amount you spent on your campaign.

There are three tabs available under school principals email list these indicators:

— "Actions";

— "Users";

- "Countries".

By opening the first one, you will find out how readers reacted to your post: how many clicks, reposts and likes there were.

Promotion results
The Users tab provides information about the people who engaged with your post the most. Let's say you see that the most active reactions to your content came from women aged 18-24. If you take this into account when setting up your targeting, you can significantly increase engagement and reduce the cost per interaction.

The Countries tab shows the effectiveness of the promotion for users in different countries. This information can also be used to adjust the publication display settings.


In Facebook Ads Manager*
This option is preferable as it gives you more options.

Whichever method you use to promote a post, a new campaign is automatically created in the manager, allowing you to monitor statistics.

You can see it either by finding the publication in the business manager, or by clicking on the star and checking “View in Ads Manager”.

There are two reports worth exploring in Ads Manager: Engagement and Performance & Clicks.

Customizing the display in columns is available through "Customize Columns".

"Performance and Clicks" shows statistics on the interaction with the post.

Read also!

"Business Page on Facebook: How to Create and Set It Up Correctly"
The Engagement column collects data on clicks, reposts, and likes.

Both reports provide a breakdown by age, gender and region of user location.

Overall, the ad manager provides more complete information about the results of post promotion. You can even find out which device owners were more active than others in terms of interaction with the publication.