Be conscious when choosing the product you want to sell

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It may happen that lead generation will not lead to sales because the product being promoted is of little use to anyone or is not in demand at all.

Conclusion: consciously choose the product for which you will collect leads. Users must have a need for it.

Of course, there is a demand for any product: some are big, others are small. But in your case, it should be noticeable. Find out in advance whether anyone is looking for this product or service, estimate the number of requests on the Internet, the volume of information on social networks, etc.

At the next stage, come up with a package of interesting offers and bonuses for customers. Just not stupid ones: "buy a muzzle and get a dog as a gift", but profitable and attractive psychiatrist email addresses ones, with the help of which you can save (generous discounts, sets of related products or services, free samples, etc.).

Think about what the next sales funnel will be.

You can find a client who will buy, say, one toothbrush from you, and calm down. But from a lead management point of view, this is a trifle, right?

But if a client buys all the brushes only from you, and soon can’t live without your brushes, will enthusiastically describe them to his relatives and friends, and then will order a dental chair from you and will simply read newspapers in it - now that’s a story worth working for!

Conclusion: getting a quick profit once is boring. Turn your casual buyers into regular customers, don’t forget about them after the sale, use the contacts you get wisely, record the data in CRM systems and get long-term benefits from it.

Remember that there are mobile users.

Rules for working with a lead manager_mobile traffic

Once again about the important thing: not having a mobile version of the site today is equivalent to a situation when on the eve of the New Year holidays in the city center the souvenir shop does not work. Mobile users outnumber others - this is a fact; therefore, you should take care of them.

Conclusion: your landing page should be mobile-friendly. Evaluate it: is the lead form visible on the screen, are the fields easy to fill in using a touchscreen, is the call-to-action button easy to use, and is its size allowing you to hit it accurately with your finger.