The Importance of Choosing an Original Online Store Name for Business Growth

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An entrepreneur must first come up with a name for an online store and only then open a website. This is a task that must be solved at the stage of developing a business plan. It is the name that forms the first impression of the client and influences his desire to buy something in the store.

The formation and maintenance of a company's image depends on its name. An ill-conceived, ineffective name that is not impressive and not memorable can reduce profitability and even ruin a company. Here's how this seemingly insignificant detail affects business.

Intuitively, a potential client feels that an online store with an unpleasant name sells low-quality goods, which, of course, reduces sales.

A beautiful name for an online store helps occupant resident lists sell any product. And if a good name is combined with excellent products and a large assortment, there will never be problems with sales, as well as with attracting customers who will become regular customers. To strengthen the positive impression made on the buyer, it is necessary to effectively design the service and always promptly respond to requests. And to consolidate success, you should hold promotions, provide bonuses, give gifts and certificates.

The Importance of Choosing an Original Online Store Name for Business Growth

Source: Sutthiphong Chandaeng / shutterstock.com

So, the effective name of the online store is:

memorable;

catchy;

easy to read;

without words that are difficult to write or pronounce;

expected;

unique.

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The name of an online store, unlike a traditional one, should be more functional, since it is on the basis of this that the website domain will be created.

First of all, you need to understand:

what should the name of your store be associated with, what emotions should it evoke;

Are you ready to bear the large expenses of purchasing a similar domain if it does not exist?

Let's look at the second point in more detail. There are very few resonant free domains in the "ru" zone, associated with Russia. Resellers have put up for sale many domains, and their price reaches several hundred thousand rubles.

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Therefore, when planning the initial costs of opening an online store, consider that you will not only have to buy an engine, an online cash register, an accounting program for integration with the warehouse, but also, possibly, spend money on a domain. Choosing a domain name is a long-term strategic investment.

If you want to spend a minimum of funds at the initial stage, carefully think over the name of your online store: the main thing is that the domain is free.