What are the indicators and what do they represent?

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Counters show information on site visits for any period you choose. For example, when displaying a graph of visits by day, you can easily see when the site is visited by the most people, and on what days - the least. Analysis of data for the past month or year helps you understand what to change in your work.


Views are the number of times a website page was viewed during the reporting period, excluding instant page refreshes (when a page was viewed a second time within 15 seconds of the first view). Returning to a previously visited page is also a view. So this metric shows the number of pages viewed by users on your website. One visitor can view many web pages.

Visitors (unique visitors) are unique users who visited the site during a selected period, usually one day, from a specific device. When keeping statistics, counters only count unique medicare leads email list devices. For example, if a person visited the site from a PC and a smartphone in one day, the system counts them as two visitors. At the same time, a repeat visit from the same device within one day will be counted as one view.

What metrics are tracked by visitor counters installed on a website?

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Visits (sessions) — the number of sessions of interaction between a visitor and a site, during which he or she viewed a page one or more times. A visit ends half an hour after the person stops being active. That is, a visit is a single visit to a site by one person, during which he or she views several web pages. Let's say you visited a site three times a day. The online site visit counter will record this as three sessions (visits).

The maximum number in statistics is always "views", the smallest is "unique visitors". The number of visits can be compared with the "visitors" indicator, since these parameters differ from each other insignificantly. For any field of activity, an increase in the number of "visits" is a good sign. Such dynamics indicate that your web resource is in demand and liked by the audience that visits it again and again.

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Website visitor counters also provide data such as:

View depth is the number of pages that users view on average during a visit. View depth in different industries usually varies greatly. On information sites and blogs, this indicator is high. On service sites, view depth is usually small. On landing pages, it is limited to one page.

Time on site — the average time users spend on the site. The indicator is calculated as the difference between the time of the last and first recorded view of the web page by the user during the visit. This indicator varies depending on the thematic focus of the site. For information resources, a long time the user stays on the site is a good indicator. For some sites, such as courier sites, it may be short. You can order courier services online or call the specified phone number very quickly.

Bounces — the percentage of visits during which the user viewed the page only once. If the "Exact bounce rate" option is activated in the counter settings, such visits are additionally limited by the time of the visitor's activity. If the page is viewed for more than 15 seconds, the system does not consider this a bounce. Bounces are inversely proportional to the depth of viewing. The more thoroughly visitors study your web resource, the fewer bounces. And, of course, to reduce the bounce rate, you need to work on improving the site.